Meet The Team

Introducing
Sarah Armitage MBE

Sarah is an experienced coach and facilitator of cultural change who combines qualifications and experience in strategic Human Resources, psychology, organisational development and system leadership. With over 25 years of coaching and facilitation experience and a clear grounding in how the mind works, she’s committed to helping people and teams wake up to their full potential and enjoy what they do. 

Sarah supports organisations in a wide variety of sectors, including manufacturing industry, charities, schools and universities. Prior to this, she gained valuable coaching and internal consultancy experience as an implementer of transformational change in a complex, high risk manufacturing environment. 

Sarah has designed and facilitated numerous development programmes focused on individual, team, leadership and cultural development which have delivered demonstrably successful outcomes. Receiving an MBE for her services to education, Sarah also has extensive board level governance and system leadership experience, bringing ‘zoomed out’ strategic capabilities to the Pure Potential journey. 

Her qualifications include BA Hons in Social and Educational Psychology, NLP master practitioner, certified ‘Everything DiSC’ trainer, CIPD Diploma in Human Resources, Coaching Mastery with Michael Neill and Next Paradigm with Insight Principles.  

Contact Sarah
Group 3

Introducing
Michelle McCartan

Michelle is a highly qualified leadership and peak performance coach and consultant who combines her expertise in organisational strategy, human potential and coaching to guide leaders, teams and organisations to access their full potential and thrive.

Michelle has a deep understanding of what it takes for leaders and businesses to perform at their best built from over 25 years working throughout Australasia and Europe. She has held senior HR leadership roles within Ford Motor Company and Deloitte, as well as being the Director of a global leadership consultancy where she worked with clients such as GlaxoSmithKline, Sony and Amex. Michelle co-founded a successful Australian corporate wellbeing business, offering strategic peak performance and wellbeing services to clients such as Loreal, NAB and Mattel.

Michelle combines her experience with a deep creative passion and expertise. She is the designer of all of the Pure Potential programmes as well as being a best selling author in the field of wellbeing. Michelle brings the principles of subtractive psychology, flow neuroscience and peak performance into her work enabling clients to take the weight off their minds, access their full potential and reimagine what might be possible in their organisations, their work and their lives.

Her qualifications include: BA Hons Anthropology; Leadership Coaching Diploma; CIPD HR Management Diploma; ICF ACC; Flow Trainer Practitioner, Mindfulness Based Stress Reduction.

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Group 320

Introducing
Natalie Nuttall

Natalie is an experienced coach, facilitator and communications specialist, with a breadth of expertise in mental health, business and education. 

Nat co-founded a perinatal mental health charity and led a national third sector partnership to underpin systemic change. With more than 25 years’ experience in senior level public relationships and communications, she is adept at community engagement and thought leadership and has experience of stakeholder relationship development within the NHS, government departments and strategic bodies. 

With an intuitive and exploratory coaching approach, Nat works alongside organisational leaders to point them back to their intrinsic potential to thrive, enabling powerful shifts both personally and professionally. 

She has a Joint Honours Degree in English and French, studied Theories of the Mind and completed ILM leadership development. She has trained in safeguarding and mental health and co-designed and delivered national training for third sector perinatal mental health services. She has also explored extensively and trained in nondual and subtractive coaching modalities. 

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Natalie

Michelle is a true coaching professional. What is most impressive is the way she continuously helps people, from the front line to the Boardroom, achieve their goals with greater quality, speed and ease than they would on their own.

Martin Hourigan, Values Assurance Director, GlaxoSmithKleine

From leadership and motivation of teams to the more deep personal understanding of ones thought processes, perceptions and abilities, Sarah has helped me on the one hand overcome some difficult times, and on the other grow to be successful in the varied roles that I have done over the years.

Steve Keeton, Director of External Affairs and Future Portfolio, Vaillant Group

Working with Michelle has helped me discover my courage, curiosity and the all important flow. It extends beyond improving the manager in you and has changed the way I view life’s challenges and opportunities.

Jo Byrne, Head of Faculty, Petroc

Working with Sarah brought new light into my mind and over a number of years helped me and the team hugely to form a bond that ultimately reached a very different level to that experienced before.

Nick Chambers, Marketing and Development Director, Actemium